The Global Market for Surface Haptics

Haptic technology stimulates a sense of touch in electronic devices by using different forces, motions or vibrations. Surface haptics focuses on the stimulation of a sense of touch in flat surfaces including computer screens, displays, smartphones, etc. The technology has come to the fore over the last few years, moving from development to production. As the market for smartphones and tablets reaches maturity, consumers are seeking features beyond functionality. Automotive Human Machine Interface (HMI) is a fast-growing sector but has significant usability and safety issues that can be resolved with the use of surface haptic technology. This report assesses the latest technical developments in the surface haptics market including:

Surface haptics technology analysis
The global surface haptics market is segmented into electrotactile, thermal and mechanical feedback technologies including Variable-friction surfaces, Pin arrays, Deformable devices, Electrostatic, Microfluidic, Shape memory, Magneto-Rheological, Electroactive polymers (EAPs), Haptic jamming, Ultrasonic vibration 28, Electromagnetic: ERMS, LRAS, VCMS, Acoustic vibration and Tactile overlays.

Surface haptics competitive analysis
The key players in the global surface haptics market are profiled including products and target markets.

Surface haptics end user market analysis
The global surface haptics end user application market is segmented into aerospace, automotive consumer electronics, gaming and AR/VR, healthcare, advertising & digital signage and other markets.

This report will answer the following questions:

How large is the current market for surface haptics?
What is the status of these technology areas?
What is driving deployment of these technologies?
What are the potential market opportunities?
Who are developing these technologies and in what market?

Report contents include:

Stage of commercialization for surface haptics, from basic research to market entry.
Market revenues forecasts to 2030.
Market drivers, trends and challenges, by end user markets.
In-depth market assessment of opportunities for surface haptics including revenues, growth rates, geographical split etc.
In-depth company profiles, including products and commercial activities.
Detailed forecasts for key growth areas, opportunities and user demand.
Recent industry developments.
Companies profiled in the report include Tanvas, Kyocera, Microsoft, Aito BV, Bosch, Nidec Corporation and many more.

Published June 2019 | 87 pages. 93 figures, 20 tables | Table of contents

The Global Market for Surface Haptics

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The Global Market for Surface Haptics

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The Global Market for Surface Haptics

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TABLE OF CONTENTS

1 Executive summary………………………………………………………………………………………………………………….. 8

1.1 The importance of haptics……………………………………………………………………………………………………….. 8
1.2 Current state of the art in haptics………………………………………………………………………………………………. 9
- 1.2.1 Motor vibration……………………………………………………………………………………………………………… 9
- 1.2.2 Electrostatic forces………………………………………………………………………………………………………. 10
- 1.2.3 Ultrasonic lubrification…………………………………………………………………………………………………… 10
1.3 Opportunities in consumer electronics………………………………………………………………………………………. 11
1.4 Opportunities in automotive……………………………………………………………………………………………………. 12
1.5 Opportunities in aerospace…………………………………………………………………………………………………….. 12
1.6 Recent developments in haptic technology………………………………………………………………………………… 13
1.7 Global market, historical, current and forecasted to 2030………………………………………………………………. 15
- 1.7.1 Revenues…………………………………………………………………………………………………………………… 15
- 1.7.2 By market…………………………………………………………………………………………………………………… 16
- 1.7.3 By region……………………………………………………………………………………………………………………. 17
1.8 Key players………………………………………………………………………………………………………………………… 18

2 Research methodology and scope……………………………………………………………………………………………. 20

3 Surface Haptics Technology Overview………………………………………………………………………………………. 21

3.1 Haptic devices…………………………………………………………………………………………………………………….. 23
- 3.1.1 3D……………………………………………………………………………………………………………………………. 23
- 3.1.2 2D (surface haptics)……………………………………………………………………………………………………… 23
3.2 Surface haptics technologies………………………………………………………………………………………………….. 25
- 3.2.1 Electrotactile actuators………………………………………………………………………………………………….. 26
  - 3.2.1.1 Methods for tactile stimulation……………………………………………………………………………………. 26
  - 3.2.1.2 Tactile actuators……………………………………………………………………………………………………… 26
  - 3.2.1.3 Electrotactile stimulation……………………………………………………………………………………………. 27
- 3.2.2 Thermal actuators………………………………………………………………………………………………………… 27
- 3.2.3 Mechanical actuators……………………………………………………………………………………………………. 28
  - 3.2.3.1 Pin arrays………………………………………………………………………………………………………………. 29
  - 3.2.3.2 Deformable devices…………………………………………………………………………………………………. 30
  - 3.2.3.3 Electrostatic……………………………………………………………………………………………………………. 31
  - 3.2.3.4 Microfluidic…………………………………………………………………………………………………………….. 31
  - 3.2.3.5 Shape memory alloys……………………………………………………………………………………………….. 32
  - 3.2.3.6 Rheological fluids…………………………………………………………………………………………………….. 32
  - 3.2.3.7 Electroactive polymers (EAPs)……………………………………………………………………………………. 33
  - 3.2.3.8 Haptic jamming……………………………………………………………………………………………………….. 34
  - 3.2.3.9 Ultrasonic transducers………………………………………………………………………………………………. 35
  - 3.2.3.10 Electromagnetic: ERMS, LRAS, VCMS…………………………………………………………………….. 35
  - 3.2.3.11 Acoustic vibration………………………………………………………………………………………………… 35
  - 3.2.3.12 Tactile overlays…………………………………………………………………………………………………… 36
  - 3.2.3.13 Variable-friction surfaces………………………………………………………………………………………. 36
- 3.2.4 Nanomaterials in surface haptics…………………………………………………………………………………….. 36
- 3.2.5 Comparative analysis of surface haptics technologies-advantages and disadvantages………………… 37
3.3 Surface haptics SWOT analysis………………………………………………………………………………………………. 37

4 Markets for surface haptics……………………………………………………………………………………………………… 38

4.1 Consumer electronics……………………………………………………………………………………………………………. 38
- 4.1.1 Market drivers…………………………………………………………………………………………………………….. 38
- 4.1.2 Applications………………………………………………………………………………………………………………… 38
  - 4.1.2.1 Touch panels………………………………………………………………………………………………………….. 38
  - 4.1.2.2 Monitors………………………………………………………………………………………………………………… 40
  - 4.1.2.3 Wearables……………………………………………………………………………………………………………… 40
- 4.1.3 Global market revenue estimates…………………………………………………………………………………….. 41
4.2 Automotive…………………………………………………………………………………………………………………………. 42
- 4.2.1 Market drivers…………………………………………………………………………………………………………….. 42
- 4.2.2 Applications………………………………………………………………………………………………………………… 43
  - 4.2.2.1 HMI………………………………………………………………………………………………………………………. 43
- 4.2.3 Global market revenue estimates…………………………………………………………………………………….. 43
4.3 Gaming and AR/VR………………………………………………………………………………………………………………. 45
- 4.3.1 Market drivers…………………………………………………………………………………………………………….. 45
- 4.3.2 Applications………………………………………………………………………………………………………………… 46
- 4.3.3 Global market revenue estimates…………………………………………………………………………………….. 46
4.4 Healthcare………………………………………………………………………………………………………………………….. 47
- 4.4.1 Market drivers…………………………………………………………………………………………………………….. 48
- 4.4.2 Applications………………………………………………………………………………………………………………… 48
- 4.4.3 Global market revenue estimates…………………………………………………………………………………….. 48
4.5 Aerospace………………………………………………………………………………………………………………………….. 49
- 4.5.1 Market drivers…………………………………………………………………………………………………………….. 50
- 4.5.2 Applications………………………………………………………………………………………………………………… 50
- 4.5.3 Global market revenue estimates…………………………………………………………………………………….. 51
4.6 Advertising and digital signage………………………………………………………………………………………………… 52
- 4.6.1 Market drivers…………………………………………………………………………………………………………….. 53
- 4.6.2 Applications………………………………………………………………………………………………………………… 53
- 4.6.3 Global market revenue estimates…………………………………………………………………………………….. 54
4.7 Other markets……………………………………………………………………………………………………………………… 55

5 Patenting………………………………………………………………………………………………………………………………. 56

6 Company Profiles…………………………………………………………………………………………………………………… 58 (26 company profiles)

7 Research centre and academia…………………………………………………………………………………………………. 79

8 References…………………………………………………………………………………………………………………………….. 81

Tables

Table 1. Market drivers for surface haptics………………………………………………………………………………………………. 8
Table 2. Addressable markets and applications for surface haptics……………………………………………………………….. 9
Table 3. Global revenues for surface haptics to 2030, millions USD……………………………………………………………… 15
Table 4. Global revenues for surface haptics to 2030, by market…………………………………………………………………. 16
Table 5. Global revenues for surface haptics to 2030, by country/region……………………………………………………….. 17
Table 6. Key players in surface haptics………………………………………………………………………………………………….. 19
Table 7. Types of haptic sensing………………………………………………………………………………………………………….. 22
Table 8. Market drivers for surface haptics in consumer electronics……………………………………………………………… 38
Table 9. Global market revenues for surface haptics in consumer electronics to 2030, millions USD……………………. 41
Table 10. Market drivers for surface haptics in automotive…………………………………………………………………………. 42
Table 11. Global market revenues for surface haptics in automotive to 2030, millions USD……………………………….. 44
Table 12. Market drivers for surface haptics in gaming and AR/VR………………………………………………………………. 46
Table 13. Global market revenues for surface haptics in gaming and AR/VR to 2030, millions USD…………………….. 47
Table 14. Market drivers for surface haptics in healthcare………………………………………………………………………….. 48
Table 15. Global market revenues for surface haptics in healthcare to 2030, millions USD………………………………… 49
Table 16. Market drivers for surface haptics in aerospace………………………………………………………………………….. 50
Table 17. Global market revenues for surface haptics in aerospace to 2030, millions USD………………………………… 51
Table 18. Market drivers for surface haptics in advertising and public installations…………………………………………… 53
Table 19. Global market revenues for surface haptics in advertising and public installations to 2030, millions USD…. 54
Table 20. Surface haptics patent by company…………………………………………………………………………………………. 56

Figures

Figure 1. Touch screen with haptic feedback in automobile………………………………………………………………………… 12
Figure 2. Global revenues for surface haptics to 2030, millions USD……………………………………………………………. 15
Figure 3. Global revenues for surface haptics to 2030, by market………………………………………………………………… 16
Figure 4. Global revenues for surface haptics to 2030, by country/region………………………………………………………. 17
Figure 5. Graspable, wearable and touchable haptic devices……………………………………………………………………… 23
Figure 6. Tactile feedback in pin arrays………………………………………………………………………………………………….. 29
Figure 7. Haptic feedback using electrostatic force…………………………………………………………………………………… 31
Figure 8. Tactile Display based on shape memory alloy…………………………………………………………………………….. 32
Figure 9. Shape memory alloys for surface haptic devices…………………………………………………………………………. 32
Figure 10. Shape changing display……………………………………………………………………………………………………….. 32
Figure 11. Haptic feedback using electroactive polymers…………………………………………………………………………… 34
Figure 12. Haptic Jamming array prototype with four hexagonal cells…………………………………………………………… 34
Figure 13. Ultrasonic transducer…………………………………………………………………………………………………………… 35
Figure 14. Variable-friction surfaces……………………………………………………………………………………………………… 36
Figure 15. Surface haptics SWOT analysis…………………………………………………………………………………………….. 37
Figure 16. Sony’s Xperia XZ2 smartphone……………………………………………………………………………………………… 39
Figure 17. Fujitsu prototype haptic tablet……………………………………………………………………………………………….. 39
Figure 18. Tanvas Touch,…………………………………………………………………………………………………………………… 39
Figure 19. Global market revenues for surface haptics in consumer electronics to 2030, millions USD…………………. 41
Figure 20. 3D Touch Surface Display……………………………………………………………………………………………………. 43
Figure 21. Bosch smart cockpit……………………………………………………………………………………………………………. 43
Figure 22. Global market revenues for surface haptics in automotive to 2030, millions USD………………………………. 45
Figure 23. Teslasuit…………………………………………………………………………………………………………………………… 46
Figure 24. Global market revenues for surface haptics in gaming and AR/VR to 2030, millions USD……………………. 47
Figure 25. Global market revenues for surface haptics in healthcare to 2030, millions USD………………………………. 49
Figure 26. Global market revenues for surface haptics in aerospace to 2030, millions USD………………………………. 52
Figure 27. Global market revenues for surface haptics in advertising and public installations to 2030, millions USD… 55

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